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CTO Labs to help oOh!media make brands unmissable, further disrupt Out of Home Industry in Aus & NZ

Mon Sep 12 20221 min read

Multi-year strategic technology partnership will help oOh!media Technology uplift capability and deliver more change, faster and at scale.

September 2022:  CTO Labs today announced that they have been appointed as strategic technology partner to oOh!media for the next 3 years, to strategically deliver better with quality and pace, to scale, integrate and transform oOh! into the future of digitisation. oOh!  is a pioneering media company changing the face of the Out of Home industry in Australia and New Zealand, as they inform, entertain and inspire citizens with a company purpose of making public spaces better and brands unmissable. Investing heavily in leading-edge technology is central both to what they do, and how they do it.

CTO Labs is partnering with oOh!’s Technology team as they make progress on key strategic initiatives over coming years. CTO Labs will work with the business and technology to review and improve technology, delivery and product practices. The appointment comes after a comprehensive and competitive tender process undertaken by oOh! Procurement.

The CTO Labs team includes Wayne Te Paa, Mike Mengell, Kelly Benson, Greg Skinner and Rose Elhage, and is further expanding in line with the scope of work.

CTO Labs Partner & General Manager Wayne Te Paa said “We are delighted to be partnering with oOh!media, a business that we admire for their successful industry disruption through technology.”

“It’s early days, but there are strong foundations to this partnership. oOh! cares about its people and is committed to ruthlessly prioritising the work that needs to be done to achieve its mission of making public spaces better and brands unmissable.”

“Technology discipline and business collaboration is an important enabler of this purpose and CTO Labs brings the expertise to help accelerate oOh!media towards their goal, including deep M&A tech insights, and an equal commitment to building a culture that top technologists want to be part of.”

“We are both genuinely excited about working together,” Wayne Te Paa said.

Mat Yelavich, Chief Technology and Information Officer oOh! said, “Digitisation of Out of Home is exciting and challenging. Audience measurement and verification, data, programmatic and dynamic content are evolving rapidly; our ability to deliver a greater volume of change, at pace with quality via an agile enterprise-wide technology capability is key to leading the digital future in Out of Home.”

“With their deep technical insights into leading edge software development, and a highly experienced delivery team that’s able to quickly embed its team within our own, CTO Labs emerged clearly as our preferred technology partner.”

“I’m a big believer in the impact the right culture can have on outcomes, and we felt great alignment of values between CTO Labs and our own. We’re delighted to have CTO Labs in our corner and excited about the future,” Mat Yelavich said.

CTO Labs is a management consulting business that makes complex technology clear. Based in Sydney & Melbourne, and servicing clients in Australia and internationally, CTO Labs are specialist Mergers & Acquisitions technology advisors, with deep experience in technology due diligence and asset value creation in the new economy.

CTO Labs draws on these deep M&A tech insights in our professional services practice, helping start-ups, scaleups and enterprise clients with their big complex technology problems and staying agile through software in the digitised economy.

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