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CTO Labs Supports Mr Yum & me&u Merger

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Mon Oct 23 20234 min read

CTO Labs has supported the merger of MR Yum & me&u. Tech M&A advisory was provided as part of creating the world’s leading hospitality technology platform.

CTO Labs has supported the merger of leading Australian ordering and payments technology startups Mr Yum & me&u, set to create the world’s most adopted hospitality industry platform of its kind.

Melbourne-based Mr Yum and Sydney’s me&u are both category leaders, both founded in 2018 and both pursuing significant international expansion plans.

CTO Labs acted as M&A Technology advisor with a focus on preliminary merger advisory to both companies as they considered plans to merge and integrate their two platforms. Scope included quantifying the software development, technical architecture, platform quality and technical operations to inform the combined parties to make decisions about the technology structure of a merged organisation. The CTO Labs advisory technology team included Joshua Hinton, Mike Mengell, Kitson Kelly, David DeAngelis, Tom Xu, Sohrab Fataar and Stephanie Caterina.

Joshua Hinton, CTO Labs M&A Tech Practice Lead said “We congratulate all parties involved in the merger. The decision to bring together two successful Australian tech startups, both global industry leaders in hospitality payments and ordering was a significant undertaking. As a combined Australian success story, the two businesses once merged will provide a platform for growth globally as well as further establishing local dominance. It was a privilege to support such a strategic merger,” Joshua Hinton said.

Kim Teo of Mr Yum, soon to be CEO of the merged business, said that “We are incredibly excited to join forces with another leader in this category. We’re humbled that two Aussie-founded companies have built the best and most adopted platforms in our sector - used by thousands of venues and millions of guests.”

“CTO Labs advisory services were invaluable as we explored plans for our merger, enabling us to clearly quantify the technical platforms supporting both our businesses, as well as our path to integrate the combined platforms, as we finalised plans to merge”, Kim Teo said.

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